If you are a newsletter subscriber and/or you follow us on social media, you know the BIG NEWS: PURA X SO PRETTY has teamed up to open a flagship store on 124^th Street in Edmonton, AB! Together, our collections of eco-luxe beauty potions and gorgeous artisanal jewellery are a swoon worthy addition to our city's best local shopping destination. PURA is so deeply sensorial that we wanted to create an exquisite experience for you to immerse your senses, while shopping for all of your skincare and fragrance desires. This JUNE, you will be swept off your feet into the essence of luxury when you visit our flagship store that will be a romantic blend of Parisian + minimal West Coast style!

 While, we could not be more thrilled about PURA's growth and all the exciting ventures on our horizon (*ahem* the upcoming launch of the much anticipated Cocoa & Honey Cream), we have been working endless hours, on auto-pilot to bring you the utmost quality you have come to expect and love from us. Do all things with great love they say – and that we do! On that note, it is also so important to not push aside your needs and love ones when things get busy. We are a collective of firm believers in the value of self-care and little, bonding moments – which is why we created Aromatic Playdough Nectar!

The beautiful sisters from Plaid and Paisley Littles show us how PURA Baby can take you straight into the world of whimsical play that the child in all of us longs for and every child wants to experience.

PURA’s All-Natural Playdough Recipe 

Ingredients:

• 1 cup flour
• ½ cup salt
• 2 teaspoons cream of tartar
• 1 tablespoon olive oil
• 1 cup water and natural food colouring (buy or make)
• 3 to 5 pumps of Aromatic Playdough Nectar

Instructions:

1. Mix flour, salt, and cream of tartar in a medium-sized pot.
2. Add oil, Aromatic Playdough Nectar, and coloured water. Stir until ingredients are well blended.
3. Place pot on the stove over low/medium heat. Cook the dough – stirring often – until it begins to pull away from the sides of the pot (about 3 to 5 minutes).
4. Allow the dough to cool a little and then knead for a minute or so. Store in an airtight container.

 Why we love the unique essential oil blend of Aromatic Playdough Nectar: 

Sourced from the leaves of a lemon plant, lemon essential oil is the most natural way to elevate the senses and relieve stress, especially when paired with calming and memory-enhancing lavender essential oil. The geranium essential oil works to further heighten the sensorial experience with its antiseptic properties that nourish dry hands and restore one’s emotional and hormonal balance. Together, these natural oils create the ideal aromatic environment to soothe away tension and promote the creation of fond, lasting memories.

 PURA Tip: Pump a small amount of Aromatic Playdough Nectar into your hands, inhale deeply with your eyes closed and make note of all your senses. Then, proceeded to knead the oil on your hands into the all-natural playdough with a grounded mindset. 

"My childhood may be over, but that doesn't mean playtime is."

- Ron Olson