A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This woman is aligned with the goals and motivations that we strive for each day here at...

The PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This woman is aligned with the goals & motivations that we strive for each day here at Pura Botanicals -...

At Pura Botanicals we take pride in being part of the green beauty movement. Our all-natural skincare, body care, baby care potions, and botanical fragrances contain plant and flower-derived essences, organic and wild-harvested ingredients. When you use a Pura...

Our incredible team has put together 10 'Pura Hacks' - that you can use to turn your Pura favs into multi-tasking, skincare superheroes. Who knows...maybe some of these will inspire you to imagine new ways you...

There's something comforting, and oh so divinly ritualistic about beauty secrets that have been passed from generation to generation. Some of the strongest and most fond memories of my mother are how she would take...

Growing up, my mother had a love affair with all things white and cream. I was always encouraging her to bring more colour into our home, whether it be in her wardrobe, a piece of...

As a child, I'd spend hours at a tiny step by the side of our home making potions - mixing together dirt, seeds, flowers, and rocks. I was happiest submerging my hands in my soft cool muddy...