Dry Brushing 101 - Your Guide To ALL The Benefits

Dry Brushing 101 - Your Guide To ALL The Benefits

This time-honored skincare technique, used for centuries in Egyptian, Ayurvedic, and European traditions, involves the use of a natural bristle brush to stimulate circulation, exfoliate dead skin cells, and promote lymphatic drainage. Whether you’re new...
PURA's Spring Muse: Yogalife Studio Founder Caren Hui

PURA's Spring Muse: Yogalife Studio Founder Caren Hui

At PURA Botanicals, we believe in celebrating women who live with intention, wellness, and a commitment to uplifting their communities. A PURA Muse is someone who inspires us through their creativity, values, and conscious lifestyle—and if...
PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

At PURA, we were first drawn to Mamas for Mamas through our involvement in last summer’s Jilly Box. As mother’s ourselves, we were immediately inspired by their mission - to create a community without barriers to raising...
Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well...
The PURA Muse June 2021: Interior Designer Holly Baker

The PURA Muse June 2021: Interior Designer Holly Baker

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing...
The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She...
The PURA Muse February 2021: Georgina Reilly

The PURA Muse February 2021: Georgina Reilly

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This month we are chatting with actress Georgina Reilly about life, love and self-care during the pandemic. 
The PURA Muse November 2019: Sarah Chan

The PURA Muse November 2019: Sarah Chan

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This woman is aligned with the goals and motivations that we strive for each day here at...