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The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Covid-19 Green beauty Natural summer skin Overnight watermelon mask Self care Shop local

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

By Lane Edwards

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton...
Exploring PURA's Top 3 Multi-Use Natural Beauty Potions
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Covid-19 Green beauty Multi-use beauty products Natural antioxidants Natural skincare Natural skincare antioxidants Pura hacks Self care Shop local

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

By Lane Edwards

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch),...
The PURA Muse Makes Us Our Dream Mask: Megan Lawrence
Clean beauty Covid Covid-19 Face mask Green beauty Natural skincare Our community Pura muse Self care Shop local

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

By Lane Edwards

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She...
The PURA Muse February 2021: Georgina Reilly
Actress Clean beauty Covid-19 Green beauty Guest blog Pura muse Self care Valentine's

The PURA Muse February 2021: Georgina Reilly

By Lane Edwards

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This month we are chatting with actress Georgina Reilly about life, love and self-care during the pandemic.