PURA's Top Three Summer Skincare Tips

PURA's Top Three Summer Skincare Tips

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the...
Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well...
PURA's Valentine's Day Gift Guide

PURA's Valentine's Day Gift Guide

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...
Sustainable Skin Care - PURA's Local Supply Partnerships

Sustainable Skin Care - PURA's Local Supply Partnerships

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well...
The PURA Muse June 2021: Interior Designer Holly Baker

The PURA Muse June 2021: Interior Designer Holly Baker

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing...
The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She...