Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition

Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition

We are hopeful romantics at PURA and we love nothing more than our sensorial rituals. As Valentine's approaches, we are all about pampering ourselves and our loved-ones with our luxurious skincare and most sensuous body...
Favourite Female Founded Finds - Holiday 2022 Edition

Favourite Female Founded Finds - Holiday 2022 Edition

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.
PURA's Enchanted Holiday Gift Guide 2022

PURA's Enchanted Holiday Gift Guide 2022

It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting...
PURA's Valentine's Day Gift Guide

PURA's Valentine's Day Gift Guide

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...
Last Minute PURA Stocking Stuffers

Last Minute PURA Stocking Stuffers

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved...
Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

The holiday season is often the busiest time of year - especially when you own and operate a skincare company, have three young children, and an energetic, new puppy dashing about. As such, PURA's founder,...
Lane's Local Loves - Holiday 2021 Edition

Lane's Local Loves - Holiday 2021 Edition

PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.
PURA's Natural Beauty Magic Gift Guide 2021

PURA's Natural Beauty Magic Gift Guide 2021

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your...
The Return of PURA's Beloved Winter's Eve Hand Cream

The Return of PURA's Beloved Winter's Eve Hand Cream

PURA's beloved hand cream, Winter's Eve, is back for the fall and winter season! The perfect gift for any occasion, Winter's Eve features a complex blend of exquisite ingredients that evoke the warm, bright and...