Our latest skincare potion - The Empress Eye Cream - has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress is here to give your delicate eye area the ‘royal treatment’. Ideal for all skin types, this eye cream is the daily skincare step you didn’t know you were missing.
Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an upcycling genius and her YouTube channel has garnered a following of over 1.4 million subscribers. Down to earth and instantly relatable, Wendy’s creativity will capture your imagination and we were fortunate enough to chat about her creative journey, the importance of self-care (especially since having a baby mid-pandemic), and where she finds inspiration.
During the cold winter months, our thirsty skin often craves extra nourishment and moisturization. With so many products that promise hydrated and glowing skin, it can feel overwhelming. Oftentimes, it’s difficult to know which type of products will offer both relief and results. At PURA, we regularly hear these types of questions: Do I use a cream or an oil or both? Can I mix the two or do I layer these products? What do you suggest for my skin type?. Keep reading to learn more about the benefits of moisturizers vs. oils and why we suggest a combination of both to keep your skin healthy and hydrated especially during the driest seasons of the year.
2022 - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more award winning, results driven skincare, hosting dynamic in-store events, and taking PURA on the road in 2023. Cheers to luminous skin, uplifted spirits, and new adventures ahead.
It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting PURA's clean skincare potions that will nourish and pamper those you love most brings us endless joy. Thank you for sharing these special potions with your friends and family this season and keep reading for gifting inspiration...
If you haven’t heard of dry brushing, it’s exactly as it sounds - stroking your skin with a dry, soft bristled brush specifically designed for this practice that dates back to ancient times. While there is some technique involved, it is a relatively simple step in your morning and/or evening routine that offers several health and wellness benefits. Followed by a refreshing shower and a luxurious PURA body moisturizer, dry brushing may turn out to be your favourite ritual to get you out of bed in the morning (besides coffee, of course!).
Skincare that can make you look AND feel good? Yes, please! Did you know that PURA’s skincare collection is not only specially formulated with plant-powered skin benefits, but also brimming with textures, colors, and all-natural aromas that boost your mood, lift your spirits and calm your mind? Keep reading to learn more about how your AM & PM rituals can give you a dopamine boost which is not only beneficial to promoting radiant, healthy skin, but also to feeling truly relaxed, centered, and naturally beautiful.
Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well as a resource for learning more about natural and functional medicine. For Meghan, the road to NaturoDetox was one of necessity - finding no answers from the medical community after experiencing chronic health symptoms, she delved into Naturopathic Medicine - and now she desires to share healing resources with others. She is a mother to her two sweet children and supported by her husband Adam - the bones behind her every endeavour. Meghan is a healer, a lover of nature and animals and a self-described sensitive spirit that can find the world, at times, rather heavy. Keep reading to learn more about Meghan’s personal health journey, inspirational discoveries, and to learn her top tips for your healthiest summer yet!
We were grateful to have the chance to interview author and researcher, Ellen Heuven, about her new book - Psychology of Positive Aging - a compilation of interviews with women over fifty. At PURA, Ellen’s research is of keen interest to us as a skincare company that is founded on the values of protecting women’s health, elevating a woman’s appreciation for her natural, individual beauty, and honouring her body, mind, soul throughout the various stages of her life. Keep reading to learn more about how, “you can grow, be beautiful and achieve goals, not so much DESPITE but WITH or THANKS to aging.”