Beauty is in the eye of the beholder.
- Margaret Wolfe
Our latest skincare potion - The Empress Eye Cream - has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress is here to give your delicate eye area the ‘royal treatment’. From inception to reality, this eye cream is a skincare secret worth sharing…
Through Lane’s Eyes - The Inspiration Behind The Potion
The Empress Eye Cream was inspired by my own very sensitive eyes and the need for a rapid-repair eye cream that wouldn’t irritate, but instead deeply replenish and protect my delicate eye area with a radical, super-natural formula.
This eye cream boosts skin cell health with antioxidants and microbiome support. It also locks in moisture and prevents transepidermal water loss, leaving the delicate area hydrated and smooth, reducing the appearance of puffiness, fine lines, wrinkles and crow’s feet, while promoting a brighter, more alert look with bilberry, wild mushroom extracts and ocean minerals. Raspberry seed oil absorbs damaging UVA and UVB rays, and helps prevent them from reaching your skin and causing inflammation and sun damage.
I’m also absolutely obsessed with its luscious berry aroma and its dewy, ultra-soft texture that just melts into my eye area and primes it perfectly for makeup or protects it for nighttime.
-Lane (PURA's Founder)
Colour - The Power of Purple
This potion’s dreamy purple hue comes from bilberry extract which is potent in vitamin C. The colour purple has a variety of effects on the mind and body, including uplifting your mood, helping to calm the mind and nerves, increasing nurturing tendencies, and encouraging imagination and creativity. Purple is often associated with royalty and fits well with the regal, majestic theme of our Countess Cleansing Nectar, Princess Clementine, & The Nobleman. With these potions, we hope to inspire an elevated sense of self-worth and love.
Potent & Natural Ingredients
The Empress is infused with a Deep Wrinkle Complex (otherwise known as ‘The Youth Brew’) which includes many fascinating and efficacious natural ingredients:
Guaraná - A lush, creeping shrub native to the Brazilian Amazon. Guaraná's therapeutic activity and use as a stimulant comes from xanthine alkaloids (caffeine, theophylline, theobromine) and is known for its toning and astringent properties. The use of this in the Deep Wrinkle Complex is intended to reduce puffiness around the eyes.
Wild Mushroom - Think about this potion as ‘your eyes on ‘shrooms’. Mushrooms are a natural astringent shown to improve skin tightness and firmness as it diminishes the appearance of pores. Mushrooms also aid in brightening dark circles.
Japanese Green Tea - This well known ingredient aids in fighting damage from excessive sun and environmental damage. This ancient, Asian plant has the ability to prevent free radicals from further damaging cell structure.
Ocean Minerals - These powerful minerals reduce fatigue, puffiness, and the effects of environmental damage. They also help boost collagen production to diminish the appearance of fine lines and wrinkles.