Sustainability

At PURA, we are committed to contributing to a sustainable future - for people and the planet. We acknowledge that becoming more sustainable is an ongoing process and not always a definitive destination. We invite you to come along with us on this journey as we strive to make the most sustainable choices possible along the way.

Pure, Natural Luxury

You won’t find synthetic or potentially harmful ingredients in our products - all of our ingredient suppliers are vetted to ensure we are providing you with the most pure, clean products possible.

PURA's is free from: BHA/Butylated Hydroxyanisole, Parabens, Triethanolamine, Ceteareth Glycol, PEG/Polyethylene Glycol, Talc, Triclosan, Propylene Glycol, Artificial Colours, Mineral Oils, EDTA, Sodium Laureth Sulphate/Sodium Lauryl Sulphate, Oxybenzone, Quaternium and Artificial Fragrance

Earth Day Sustainability

Sustainability For The Future

Packaging:

PURA's products are contained in high quality, recyclable glass in either dark, opaque or frosted bottles and jars to preserve the quality and integrity of our supernatural formulas. A select few PURA products can be found in high quality, recyclable, PET plastic bottles. We have developed refill packets for some of our more popular items, for minimal waste.

We use as little paper as possible in our packaging - for example, we do not use inserts as all information regarding ingredients, etc. is available on our website.
PURA is working on converting our paper labels to direct print on many of our bottles.

Partnerships:

Our ingredient suppliers must have SDS (Safety Data Sheets) and Certificates of Analysis (how safely an ingredient is processed).
We source ingredients from as many local suppliers possible, such as: The Colombian Coffee (Edmonton), Wolf’s Honey (Northern Alberta) & Strathcona Spirits (Edmonton).

Low-Waste In-house Manufacturing:

Our products are made in small batches to ensure quality and freshness in Canada. PURA has a diligent batch code and traceability program. PURA's production team is conscious and passionate about minimizing waste.