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Celebrating 11 years of clean beauty

BIRTHDAY SALE - 20% OFF SITEWIDE

Plus, receive a FREE Hyaluronic Watermelon Essence (Value: $69) on all orders on orders $150+ (before tax). *All sales final. Some exclusions apply. Discount applied automatically at checkout.
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With Hawaiian plumeria, coconut, santal & pink grapefruit

NEW: Maui Sunset Body & Hair Mist

Limited Quantities Available- *Not Included in Birthday Sale

Refresh Your Skin for Summer

Welcome the new season with plant-powered skincare, proudly 'Made in Canada'. Each formula is perfected in our in-house lab to deliver lightweight hydration, breathable nourishment, and a fresh, radiant glow for summer days ahead.

Birthday Rewards $10 Referral Coupon Sign Up = 500 Points 1 PURA Point per $1 spent 100 Points for following IG & FB
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PURA Rewards Community

Birthday Rewards $10 Referral Coupon Sign Up = 500 Points 1 PURA Point per $1 spent 100 Points for following IG & FB
Birthday Rewards $10 Referral Coupon Sign Up = 500 Points 1 PURA Point per $1 spent 100 Points for following IG & FB

Shop By Category

Browse our curated collections for your everyday beauty ritual.

Irresistibly noticeable results with no downtime.

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Five-Star Reviews

“My skin drinks this up! I wake up with the softest, most hydrated skin—plump, dewy, and refreshed. It’s become a non-negotiable in my evening ritual. The scent is dreamy too. Total self-care in a jar!"

Amazing!

I struggle with excema and this is the one facial product that does not only not irritate my asking, but it actually helps and hydrates and works its miracles during a flare up. I always have a second bottle on hand so I never run out!

Ashley

12 days ago

Best ever!

I've used a lot of different eye creams over the years, and this is the best ever!Smells great, moisturizing, non irritating, & a little goes a long way.

 Krista K

12 days ago

Luxurious

Absolutely love this product. It is nice to use at night but It also works great as a hydrating primer under my foundation for daytime.

Janelle Derose

Verified customer

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Bespoke Perfuming

A fragrance as unique as you.
Create your own signature scent through a private, personalized perfuming experience.
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Our Story, Our Promise

We believe in skincare that’s as safe as it is effective and fresh. That's why we innovate luxurious, cutting edge formulations in our own Canadian lab. Proudly free from toxins, artificial fragrances, fillers, and harsh chemicals.

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Meet Our Founder

Inspired by her own health journey and deep love for nature, Lane Edwards created Pura Botanicals to offer luxurious, authentically clean skincare. During her first pregnancy, she sought pure, plant-based alternatives—leading to the creation of Canada's most dreamy and trusted clean beauty company.

Pura’s In-House Lab Made In Canada

Where science meets nature. Every formula is handcrafted with care in our pristine, in-house lab, ensuring the highest quality, efficacy, and purity. Our products adhere to strict quality and ingredient standards. In pure we trust.

Follow Us on Instagram

See our latest products, skincare rituals, and glowing community.

@PURABOTANICALS

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Clean & Conscious

Pure, botanical skincare crafted without toxins, artificial fragrances, or harsh chemicals—only the best for your skin.

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Handcrafted in Our Lab

Each formula is carefully created in our in-house lab, ensuring the highest quality, efficacy, and freshness.

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Sustainable & Ethical

Committed to eco-friendly packaging, ethical sourcing, and cruelty-free ingredients for a greener future.