If you haven’t heard of dry brushing, it’s exactly as it sounds - stroking your skin with a dry, soft bristled brush specifically designed for this practice that dates back to ancient times. While there is some technique involved, it is a relatively simple step in your morning and/or evening routine that offers several health and wellness benefits. Followed by a refreshing shower and a luxurious PURA body moisturizer, dry brushing may turn out to be your favourite ritual to get you out of bed in the morning (besides coffee, of course!).

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Skincare that can make you look AND feel good? Yes, please! Did you know that PURA’s skincare collection is not only specially formulated with plant-powered skin benefits, but also brimming with textures, colors, and all-natural aromas that boost your mood, lift your spirits and calm your mind? Keep reading to learn more about how your AM & PM rituals can give you a dopamine boost which is not only beneficial to promoting radiant, healthy skin, but also to feeling truly relaxed, centered, and naturally beautiful.

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We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt water pools, and sand at the beach, which can easily lead to dry, flaky, and dehydrated skin. Keep reading to learn more about our favourite rituals and potions to keep your skin hydrated and glowing all summer long!

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Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well as a resource for learning more about natural and functional medicine. For Meghan, the road to NaturoDetox was one of necessity - finding no answers from the medical community after experiencing chronic health symptoms, she delved into Naturopathic Medicine - and now she desires to share healing resources with others. She is a mother to her two sweet children and supported by her husband Adam - the bones behind her every endeavour. Meghan is a healer, a lover of nature and animals and a self-described sensitive spirit that can find the world, at times, rather heavy. Keep reading to learn more about Meghan’s personal health journey, inspirational discoveries, and to learn her top tips for your healthiest summer yet! 

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Have you ever fancied yourself a perfumer? Or are there particular scents that inspire memories of a beloved friend or relative, an exotic vacation, or a special season in your garden? At PURA, we can make your scent dreams come true with our custom, bespoke perfuming services where you can work together with PURA’s in-house perfumer to create your distinct, yet invisible fragrance legacy. We offer two types of these one-on-one perfuming sessions - a mini and a full size -  each of which is an experience to remember and treasure. Keep reading to learn more about these unique services and how you can create a one-of-a-kind fragrance that speaks to your heart, mind, and soul.

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We were grateful to have the chance to interview author and researcher, Ellen Heuven, about her new book - Psychology of Positive Aging - a compilation of interviews with women over fifty. At PURA, Ellen’s research is of keen interest to us as a skincare company that is founded on the values of protecting women’s health, elevating a woman’s appreciation for her natural, individual beauty, and honouring her body, mind, soul throughout the various stages of her life. Keep reading to learn more about how, “you can grow, be beautiful and achieve goals, not so much DESPITE but WITH or THANKS to aging.”

 

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In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is also our  Production Lead in our lab. As such, Kate crafts each and every potion we make and is an integral part of our PURA team. Keep reading for a 'behind the scenes' glimpse into PURA's lab and meet Kate - the heart and soul that crafts our nourishing potions.

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All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are PURA’s picks for ‘loving-yourself-up’ this Valentine’s Day and beyond…

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We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is redefining the meaning of beauty. Over the past year, it has blossomed into a movement to improve self-esteem and confidence around body image and mental health. We recently caught up with Bridgett to chat all things beauty - from the origins of her podcast and her definition of beauty, to her self-care toolbox, as well as her favourite PURA potions. Keep reading to learn more about this inspiring project...

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PURA's Signature Soap, which debuted in December, is one of our most artful collaborations to date. Crafted by our friends at Wild Prairie Soap Company, the beauty is in every aspect of this hand poured soap. Details such as ethereal marble swirls of soothing French pink clay throughout each bar and a gold stamped PURA emblem, were inspired by Canadian artist, Amy Dixon, whose artwork is also featured on this box.

We recently caught up with Amy and chatted about her career as an artist, her favourite PURA potions and how she survives the cold, Northern Alberta winters.

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At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well as to promote other local businesses like ourselves. Keep reading to learn more about our local suppliers and how they, too, are contributing to a sustainable future for us all. In PURE we trust.

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At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved ones this holiday season. Oftentimes, its the small things in life that bring so much joy and we hope that PURA can nourish your skin and your senses into the hope of the new year ahead. For those very last minute shoppers, we always have gift cards in-store and online - no wrapping required.

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The holiday season is often the busiest time of year - especially when you own and operate a skincare company, have three young children, and an energetic, new puppy dashing about. As such, PURA's founder, Lane Edwards, takes this time of year in stride and understands the importance of slowing down in order to be energized for those moments and activities that nurture lasting memories with her loved ones (and her adorable puppy). Keep reading to learn more about the holiday rituals that keep Lane and her family grounded and refreshed during a very lively, festive season at home.

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PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.

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PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your list. Shopping local and ethically made has never been more important and we encourage you to give the gift of luxurious, sustainable self-care and beauty essentials this holiday season with PURA Botanicals...and don’t forget to treat yourself too! 

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