Pura Botanicals' Green Beauty Blog

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Dry Brushing 101 - Your Guide To ALL The Benefits
All-natural beauty Aromatherapy Botanical skincare Canadian natural beauty Clean beauty Dry brushing Health and wellness How-to blog Natural beauty Naturodetox Pura muse Women's mental health

Dry Brushing 101 - Your Guide To ALL The Benefits

By Lane Edwards

This time-honored skincare technique, used for centuries in Egyptian, Ayurvedic, and European traditions, involves the use of a natural bristle brush to stimulate circulation, exfoliate dead skin cells, and promote lymphatic drainage. Whether you’re new...
PURA's Top Three Summer Skincare Tips
2023 skincare All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Clean spf Clean sunscreen Dry skin relief Face mask Natural skincare antioxidants Natural summer skin Overnight watermelon mask Sustainable skin care

PURA's Top Three Summer Skincare Tips

By Lane Edwards

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the...
Empress Eye Cream
All-natural beauty Botanical skincare Clean beauty Green beauty Natural antioxidants Natural beauty Natural eye cream Natural skincare Natural skincare antioxidants

Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

By Lane Edwards

Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress...
PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy
2023 skincare All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Green beauty Health and wellness Natural beauty Overnight watermelon mask Pura muse Withwendy youtube

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

By Lane Edwards

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
Your Guide To Moisturizers & Oils For Ultimate Hydration
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Your Guide To Moisturizers & Oils For Ultimate Hydration

By Lane Edwards

During the cold winter months, our thirsty skin often craves extra nourishment and moisturization. With so many products that promise hydrated and glowing skin, it can feel overwhelming. Oftentimes, it’s difficult to know which type...
2022 - A Year In Review
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2022 - A Year In Review

By Lane Edwards

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
Favourite Female Founded Finds - Holiday 2022 Edition
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Favourite Female Founded Finds - Holiday 2022 Edition

By Lane Edwards

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.
PURA's Enchanted Holiday Gift Guide 2022
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Edmonton gift guide Gemstone face rolling Gift guide Gift ideas Holiday 2022 gift guide Natural beauty Natural perfume Natural skincare Natural skincare gift guide Rose quartz face roller Self care Self care gift guide 2022 Winter's eve hand cream

PURA's Enchanted Holiday Gift Guide 2022

By Lane Edwards

It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting...
PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson
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PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

By Lane Edwards

At PURA, we were first drawn to Mamas for Mamas through our involvement in last summer’s Jilly Box. As mother’s ourselves, we were immediately inspired by their mission - to create a community without barriers to raising...