Dry Brushing 101 - Your Guide To ALL The Benefits

Dry Brushing 101 - Your Guide To ALL The Benefits

This time-honored skincare technique, used for centuries in Egyptian, Ayurvedic, and European traditions, involves the use of a natural bristle brush to stimulate circulation, exfoliate dead skin cells, and promote lymphatic drainage. Whether you’re new...
PURA Beauty Spaces How-To With Holly Baker

PURA Beauty Spaces How-To With Holly Baker

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it...
All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on...