Empress Eye Cream

Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress...
2022 - A Year In Review

2022 - A Year In Review

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
PURA's Enchanted Holiday Gift Guide 2022

PURA's Enchanted Holiday Gift Guide 2022

It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting...
Dopamine Skin Care With PURA Botanicals

Dopamine Skincare - PURA's Potions To Make You Look And Feel Good

Skincare that can make you look AND feel good? Yes, please! Did you know that PURA’s skincare collection is not only specially formulated with plant-powered skin benefits, but also brimming with textures, colors, and all-natural...
PURA's Top 3 After Sun-care Essentials

PURA's Top 3 After Sun-care Essentials

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt...
Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well...
Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key...
PURA's Valentine's Day Gift Guide

PURA's Valentine's Day Gift Guide

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...
The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is...