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Lane's Female Founded Holiday Gift Guide 2023
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Lane's Female Founded Holiday Gift Guide 2023

By Lane Edwards

I don’t think any of our true loves are waiting with bated breath for a partridge in a pear tree. But I do know giving and receiving a gift tied with your heartstrings, intended to...
2022 - A Year In Review
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2022 - A Year In Review

By Lane Edwards

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
Favourite Female Founded Finds - Holiday 2022 Edition
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Favourite Female Founded Finds - Holiday 2022 Edition

By Lane Edwards

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.
A Guide To Creating Your Signature Scent At PURA
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A Guide To Creating Your Signature Scent At PURA

By Lane Edwards

Have you ever fancied yourself a perfumer? Or are there particular scents that inspire memories of a beloved friend or relative, an exotic vacation, or a special season in your garden? At PURA, we can...
PURA's Valentine's Day Gift Guide
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PURA's Valentine's Day Gift Guide

By Lane Edwards

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...
Sustainable Skin Care - PURA's Local Supply Partnerships
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Sustainable Skin Care - PURA's Local Supply Partnerships

By Lane Edwards

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well...
Lane's Local Loves - Holiday 2021 Edition
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Lane's Local Loves - Holiday 2021 Edition

By Lane Edwards

PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.
The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer
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The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

By Lane Edwards

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton...
The PURA Muse June 2021: Interior Designer Holly Baker
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The PURA Muse June 2021: Interior Designer Holly Baker

By Lane Edwards

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing...