2022 - A Year In Review

2022 - A Year In Review

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
PURA's Enchanted Holiday Gift Guide 2022

PURA's Enchanted Holiday Gift Guide 2022

It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting...
A Guide To Creating Your Signature Scent At PURA

A Guide To Creating Your Signature Scent At PURA

Have you ever fancied yourself a perfumer? Or are there particular scents that inspire memories of a beloved friend or relative, an exotic vacation, or a special season in your garden? At PURA, we can...
A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is...
PURA's Valentine's Day Gift Guide

PURA's Valentine's Day Gift Guide

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...
Last Minute PURA Stocking Stuffers

Last Minute PURA Stocking Stuffers

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved...
PURA Beauty Spaces How-To With Holly Baker

PURA Beauty Spaces How-To With Holly Baker

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it...
Romance Thyself: Falling In Love This Valentine’s Day and Beyond

Romance Thyself: Falling In Love This Valentine’s Day and Beyond

The pinnacle celebration of love and romance is upon us once again as Valentine’s Day is just around the corner. This year, we encourage you to use this day as a reminder to love yourself,...
Pura's Botanical Mist Collection

Pura's Botanical Mist Collection

This Pura collection is perfect for the woman who is sensitive to synthetic-based department store fragrances, and loves the purity of all-natural perfumes and body mists.