Pura Botanicals' Green Beauty Blog

The PURA Clean Fragrance Standard
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The PURA Clean Fragrance Standard

By Marla Boehr

"Clean fragrance" has become a widely used term in the beauty world, but it can have a myriad of meanings. At PURA, we define 'clean' through the ingredients we use and, just as importantly, the...
Watermelon for the Win: Hydrated, Glowing Skin All Summer Long
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Watermelon for the Win: Hydrated, Glowing Skin All Summer Long

By Marla Boehr

Summer brings sunshine, outdoor adventures, and potentially dehydrated, sun-stressed skin. That’s why updating your summer skincare routine is essential. Enter our refreshing, fruity, and natural solution: the Hyaluronic Watermelon Essence and the Overnight Watermelon Mask—two powerhouse...
Dry Brushing 101 - Your Guide To ALL The Benefits
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Dry Brushing 101 - Your Guide To ALL The Benefits

By Lane Edwards

This time-honored skincare technique, used for centuries in Egyptian, Ayurvedic, and European traditions, involves the use of a natural bristle brush to stimulate circulation, exfoliate dead skin cells, and promote lymphatic drainage. Whether you’re new...
Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition
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Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition

By Lane Edwards

We are hopeful romantics at PURA and we love nothing more than our sensorial rituals. As Valentine's approaches, we are all about pampering ourselves and our loved-ones with our luxurious skincare and most sensuous body...
PURA's Top Three Summer Skincare Tips
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PURA's Top Three Summer Skincare Tips

By Lane Edwards

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the...
Empress Eye Cream
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Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

By Lane Edwards

Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress...
PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy
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PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

By Lane Edwards

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
Your Guide To Moisturizers & Oils For Ultimate Hydration
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Your Guide To Moisturizers & Oils For Ultimate Hydration

By Lane Edwards

During the cold winter months, our thirsty skin often craves extra nourishment and moisturization. With so many products that promise hydrated and glowing skin, it can feel overwhelming. Oftentimes, it’s difficult to know which type...
2022 - A Year In Review
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2022 - A Year In Review

By Lane Edwards

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...