Shopping local always fills our heart with delight and as a small business ourselves, it's still true that we do an actual 'happy dance' when you shop at PURA. We have taken great lengths to create the most lovely, welcoming and safe place to shop locally and treat yourself and your loved ones to your favourite, made in Canada, skincare. If you are not able to visit us in person, we have devoted so much of our creative energies to inspire you online with beautiful photography, virtual events, and engaging posts (if only there was a scratch-and-sniff button though!). 

As an Edmonton local, PURA's founder, Lane Edwards, shares her local picks this Holiday season to inspire and encourage local shopping and more little 'happy dances' all across the city. Wishing you all the very best, local treasure seeking this Holiday shopping season! 

4. JUSTINE MA

6. JACEK CHOCOLATE

7. CLEMENTINE

8. COLUMBIAN YEG COFFEE

9. POPPY BARLEY

10. DAILY JOY JOURNAL by Jillian Schecher

11. LIBERTINE FRAGRANCE

15. Strathcona Spirits