Skincare that can make you look AND feel good? Yes, please! Did you know that PURA’s skincare collection is not only specially formulated with plant-powered skin benefits, but also brimming with textures, colors, and all-natural aromas that boost your mood, lift your spirits and calm your mind?

In our post-pandemic world, there has been much hype about dopamine - otherwise known as “the feel good hormone”. Like dopamine dressing and make-up, this trend is all about achieving that 'dopamine high' with bright colors and products that make you feel good. At PURA, we believe that there is a special kind of magic inherent in our formulas and applying our natural potions during your daily rituals. Keep reading to learn more about how your AM & PM rituals can give you a dopamine boost which is not only beneficial to promoting radiant, healthy skin, but also to feeling truly relaxed, centered, and naturally beautiful.

What Is Dopamine?

Dopamine functions as a neurotransmitter in the brain. While the brain is a very complex organ, the dopamine circuit is fairly simple to understand by thinking of it as the body’s rewards system. According to Healthline, “dopamine is released when your brain is expecting a reward” and functions on a cycle of, “motivation, reward, and reinforcement”. So whatever brings you pleasure - anything from shopping, to sex, to exercise, to aromatherapy - your brain will send messages to your body to continually seek these out for another ‘feel good’ experience. Even colours, such as bright yellow, blue, pink and orange can have a dopamine effect by elevating your mood. Daily rituals, such as drinking coffee every morning or applying skincare products can also bring about a dopamine boost. At PURA, our skincare collection features potent botanical ingredients and nutrient-dense, aromatherapeutic formulas that not only nourish your skin, but also make for a beauty ritual you will crave time and time again.

PURA’s Dopamine Boosting Potions

Many of PURA’s potions are infused with natural oils, absolutes and extracts to nourish your skin, lift your spirits, and energize your senses. Even the act of a daily skincare ritual can bring joy. Here are just a few of PURA’s most ‘feel-good’ potions for the ultimate dopamine inducing skincare routine:

Azure Dream Cloud - The soothing blue colour of this dreamy potion comes from blue tansy oil. The colour blue is known to promote rest and calm which makes applying this potion before bed ideal. Blue Tansy Oil works to impart instant radiance to the skin while calming inflammation, protecting against free radical damage and premature aging. This potion also features Japanese Yuzu Oil which helps to relieve stress and anxiety while its bright citrus scent is both calming and subtly uplifting.

Rosemary Clarifying Mist - Herbaceous Rosemary is very healing, anti-inflammatory and antibacterial which makes it effective at helping to heal and prevent acne, balance natural oils and soothe inflammation and redness. It also eases stress, increases energy and relieves fatigue. Studies have shown that inhaling rosemary oil can also increase concentration and focus. We recommend awakening your senses with this mist in your morning routine and then throughout the day (you can say 'goodbye' to your 3pm slump). Mist generously over your face, neck and chest anytime you need a naturally energizing boost.

Princess Clementine Lite - PURA’s most popular daily moisturizer. This potion features mouth watering Sweet Orange Oil which is simultaneously calming and uplifting. This oil is also decongesting and antibacterial, helping to keep pores clean and preventing bacterial breakouts. It soothes inflammation and boosts circulation to promote radiant, healthy skin. Reviewers always mention the aroma of this potion:

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“Love the texture and the smell. It doesn’t just make my skin feel good it makes me feel good and is a great start to my day!” - Pat

Radiant Face Drops - These rich and ultra-replenishing drops provide a nightly boost of skin-softening and brightening nourishment. French lavender and Egyptian geranium oils help calm and soothe the skin and senses for a beautiful, radiant appearance. Lavender oil also reduces anxiety, improves mood, and promotes deeper and restorative sleep.

Exotic Pink Coffee Dust - PURA’s exfoliating powder features fragrant, finely ground flecks of organic and fair-trade Colombian Ocamonte Coffee, grown and harvested by a co-op of all women producers. These coffee grounds assist in boosting the skin’s collagen production and supernatural radiance. Studies have shown that inhaling the scent of coffee can boost cognitive function and awaken the senses. Infused with exotic cocoa absolute, this potion is an earthy, delectable treat for the skin and the senses.