The PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This woman is aligned with the goals & motivations that we strive for each day here at Pura Botanicals -...

At Pura Botanicals we take pride in being part of the green beauty movement. Our all-natural skincare, body care, baby care potions, and botanical fragrances contain plant and flower-derived essences, organic and wild-harvested ingredients. When you use a Pura...

My name is Dr. Mecca Fayad and I am a chiropractor living and working in Edmonton. I am extremely passionate about providing individualized & evidence-based treatments to all of my patients...

Our incredible team has put together 10 'Pura Hacks' - that you can use to turn your Pura favs into multi-tasking, skincare superheroes. Who knows...maybe some of these will inspire you to imagine new ways you...

My name is Nimi and I’m a lover of all things natural when it comes to health, wellness and beauty. Most would call me a kind and fiercely passionate ECO-Warrior! The idea of HauteCoton came...

REDUCE • REUSE • RECYCLE We've all heard this motto growing up and we all know it's importance. The responsibility lies with both the brand and consumer to make a lasting impact and reduce their...

Meet the Mother's of PURA Wishing all of our friends and community a very happy Mother's Day weekend! We wanted to share a little bit about our lives with you, and how we survive and...

It may only be April but we're ecstatic that Spring is finally here! More sun, a fresh breeze, melting snow and little green buds sprouting from the trees. Spring is all about rebirth, a fresh start...

At Pura we are obsessed with all things ethereal and celestial. Our love of gemstones and incorporating them into beauty rituals inspired our own collection of gemstone facial rollers.