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All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller
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All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

By Lane Edwards

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on...
The PURA Muse Makes Us Our Dream Mask: Megan Lawrence
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The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

By Lane Edwards

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She...
Overnight Masking 101: Find the Right Overnight Mask for YOU

Overnight Masking 101: Find the Right Overnight Mask for YOU

By Lane Edwards

With three distinct Overnight Masks in PURA’s core skincare collection, we tend to get many questions about these best-selling potions. After all, who wouldn’t love a skincare product that goes to work the second you...
The PURA Muse February 2021: Georgina Reilly
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The PURA Muse February 2021: Georgina Reilly

By Lane Edwards

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This month we are chatting with actress Georgina Reilly about life, love and self-care during the pandemic. 
Romance Thyself: Falling In Love This Valentine’s Day and Beyond
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Romance Thyself: Falling In Love This Valentine’s Day and Beyond

By Lane Edwards

The pinnacle celebration of love and romance is upon us once again as Valentine’s Day is just around the corner. This year, we encourage you to use this day as a reminder to love yourself,...
At Home With PURA: Bring the Spa to YOU This Holiday Season
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At Home With PURA: Bring the Spa to YOU This Holiday Season

By Marla Boehr

2020 has been a year spent inside our homes. Bring the spa to YOU this season with PURA Botanicals...there is never a better time to try a new product or a new beauty ritual. The intention...
Home for the Holidays With PURA- A Cozy Gift Guide for 2020
2020 Clean beauty Gift guide Gift ideas Green beauty Holiday Self care Shop local

Home for the Holidays With PURA- A Cozy Gift Guide for 2020

By Marla Boehr

Find the perfect gift for your friends, loved ones, and yourself with our PURA Gift Guide!  Even though we may not all be together in person this year, we encourage you to give generously to the...
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Spring 2020 Wisdom: Gentle Reminder to Lean Into Self Care More Than Ever During Covid-19

By Lane Edwards

As the weather warms up at last, and we are still self-isolating, it's more important than ever to be looking after yourself. We are collectively experiencing so much change in such a short period of...
The PURA Muse November 2019: Sarah Chan
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The PURA Muse November 2019: Sarah Chan

By Lindsay Jamieson

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This woman is aligned with the goals and motivations that we strive for each day here at...