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The PURA Muse May 2021: Anna Nenoiu

The PURA Muse May 2021: Anna Nenoiu

By Lane Edwards

Anna Nenoiu is a celebrity make-up artist and beauty expert based in Toronto, Ontario. Growing up in the rolling hills of Transylvania, Anna shares the magic of plant-based beauty remedies she learned as a child...
PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients
All-natural beauty Botanical skincare Canadian natural beauty Natural antioxidants Natural skincare Natural skincare antioxidants

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

By Lane Edwards

At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate...
Lindsay Jang Skincare

Clean Beauty Magic: Lane Edwards & Lindsay Jang Collaborate On Their Dream Potion

By Lane Edwards

All of PURA's imaginative potions weave a story, and our newest release, The Azure Dream Cloud, begins with the tale of a friendship born long ago between  PURA's founder and formulator, Lane Edwards and Edmontonian...
All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller
Canadian natural beauty Clean beauty Gemstone face rolling Green beauty How-to blog Natural skincare Rose quartz face roller Self care Shop local

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

By Lane Edwards

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on...
The PURA Muse Makes Us Our Dream Mask: Megan Lawrence
Clean beauty Covid Covid-19 Face mask Green beauty Natural skincare Our community Pura muse Self care Shop local

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

By Lane Edwards

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She...
Overnight Masking 101: Find the Right Overnight Mask for YOU

Overnight Masking 101: Find the Right Overnight Mask for YOU

By Lane Edwards

With three distinct Overnight Masks in PURA’s core skincare collection, we tend to get many questions about these best-selling potions. After all, who wouldn’t love a skincare product that goes to work the second you...
The PURA Muse February 2021: Georgina Reilly
Actress Clean beauty Covid-19 Green beauty Guest blog Pura muse Self care Valentine's

The PURA Muse February 2021: Georgina Reilly

By Lane Edwards

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This month we are chatting with actress Georgina Reilly about life, love and self-care during the pandemic. 
Romance Thyself: Falling In Love This Valentine’s Day and Beyond
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Romance Thyself: Falling In Love This Valentine’s Day and Beyond

By Lane Edwards

The pinnacle celebration of love and romance is upon us once again as Valentine’s Day is just around the corner. This year, we encourage you to use this day as a reminder to love yourself,...
At Home With PURA: Bring the Spa to YOU This Holiday Season
2020 Clean beauty Gift ideas Green beauty Natural skincare Pura hacks Self care Shop local

At Home With PURA: Bring the Spa to YOU This Holiday Season

By Marla Boehr

2020 has been a year spent inside our homes. Bring the spa to YOU this season with PURA Botanicals...there is never a better time to try a new product or a new beauty ritual. The intention...