At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals. These free radicals can often contribute to a lackluster skin tone and the premature signs of aging. While free radicals are virtually inescapable -- the sun, pollution, toxins and stress being some of the main culprits -- antioxidants can swoop in and both prevent free radical damage and work to reverse it. Antioxidants are also naturally anti-inflammatory, help to diminish skin’s redness and also smooth and soften the skin’s texture which leads to a more youthful glow. There has never been a better time to make antioxidants your new (COVID safe) besties.
Keep reading to learn more about PURA’s top five plant-powered antioxidants and which of our potions feature the best of these natural ingredients designed to soothe your skin and leave it soft, resilient and nourished.
1. Blue Tansy
Derived from a tiny yellow flower, blue tansy turns it's signature indigo colour during the distillation process when a naturally occuring chemical compound called chamazulene is released. This multi-tasking oil, originating in Morocco, works to impart instant radiance to the skin while calming inflammation, protecting against free radical damage and premature aging. In addition to it’s anti-inflammatory and antioxidant properties, it’s a natural antihistamine and is ultra healing, helping to soothe even the most sensitive skin.
Products with Blue Tansy in the formula: Ambrosia Beautifying Serum, Azure Dream Cloud
Squalane is the plant-based cousin of Squalene - a naturally occurring component of our skin’s sebum - and is rich in fatty acids and antioxidants. It’s a light-weight, fast absorbing oil that helps to hydrate, improve elasticity, calm irritation and redness, and prevent premature aging. Squalane also has antibacterial properties and balances oil production, making it beneficial for all skin types. Squalane has traditionally been used to promote wound healing and also aids in the relief of eczema, dermatitis and psoriasis.
Products with Squalane in the formula: Overnight Watermelon Mask, Overnight Garden Mask, Overnight Mango Mask, Turmeric Night Cocoon, Winter's Eve, Petal Fudge
3. Watermelon Extract
Hydrating watermelon is full of antioxidants, including lycopene and vitamins A and C, which slow down the signs of aging, encourage collagen and elastin formation and accelerate skin cell renewal to help fade scars and sun spots. Vitamin A also helps to refine pores and regulate oil production, and is therefore beneficial for acne prone skin.
Products with Watermelon Extract in the formula: Overnight Watermelon Mask
Spirulina is a vibrant blue-green algae rich in amino acids, minerals and vitamins. Nutrients that are specifically beneficial for skin health are tyrosine, selenium and vitamin E which prevent free radical damage and slow down the aging process, while zinc improves skin tone. Chlorophyll - the pigment that gives spirulina its rich green hue - is also full of antioxidants and helps to purify and diminish breakouts resulting in healthy, soft skin.
Products with Spirulina in the formula: Overnight Garden Mask
5. Cocoa Absolute
Rich, decadent, chocolatey cocoa absolute is a well known aphrodisiac, and helps to boost mood and create feelings of contentment. It softens and improves skin’s elasticity, while antioxidants help to protect against premature aging. Our cocoa absolute is a rare and concentrated ingredient imported from France and features velvety dark chocolate notes which contribute to the sensorial skincare that PURA is known for.
Products with Cocoa Absolute in the formula: Cocoa Honeycream Mask, Cocoa & Rose Body Oil, Winter's Eve, Exotic Pink Coffee Dust