At Pura we are obsessed with all things ethereal and celestial. Our love of gemstones and incorporating them into beauty rituals inspired our own collection of gemstone facial rollers.

The busy holiday season is just getting started and we're already looking forward to the mouthwatering meals, festive decor and quality time spent with friends and family. One element of the holidays that can be a...

Since ancient times, September has been viewed as the beginning of the new year, a time for reflection & resolution. The Fall is subtle, but relentless; seasons seem to give way gently to one another,...

The beautiful sisters from Plaid and Paisley Littles show us how PURA Baby can take you straight into the world of whimsical play that the child in all of us longs for and every child...

When you finally find a unique skincare ritual that works for you it is a sacred moment! It feels like the stars have aligned and all is right in the beauty world. At least until...

Easter is an especially exciting time for littles. Whether your family participates in the traditional 'Easter egg hunt' or 'Easter basket of goodies' there is always the anticipation of treats to be discovered. In this...

At PURA, we are all about enhancing beauty naturally though the use of botanical ingredients and the incorporation of beauty tools that promote slow moments of self-love and appreciation. Sometimes a beautiful beauty tool makes...

It is the month of pink and red - the colours of LOVE. With Valentine’s Day on the horizon, February is the month to honour your romantic impulses. Amidst the falling snowflakes and winter sunsets,...

Join us as we take a mental journey to warm, tropical beach days. The talented make-up artist and photographer, Tasy B, took PURA on her recent vacation to Maui, Hawaii. Find out which PURA potions she...