Thoughtful, luxurious gifts await—from delicate gemstone jewellery and all-natural skincare to designer home decor, and buttery leather footwear and accessories (love, us).

We collaborated with our 124th Street neighbours, LUX Beauty Boutique, and their makeup artist, Cassidy Cooper. We also loved working with Justine Ma, founder of Justine Ma Design, as our stunning natural beauty.

It's interesting what brings people together, and how life's unexpected twists, turns and sometimes tragedies inspire us to invest our time in certan aspirations. To dream and build our lives according to our most prolific...

We are so excited to announce Pura's newest ambassador, Mary Beth LaRue. Yoga teacher, goal coach, and co-founder of Rock Your Bliss. Venice Beach based, you'll find Mary Beth riding her bike, browsing farmers markets and spending time with her husband and...

We are trilled to announce Pura's newest ambassador, Jacki Carr! Goal coach, writer, motivational speaker, new Mama, and co-founder of Rock Your Bliss. Jacki is passionate about helping other's discover their unique gifts, hiking and spending time with her family. Here...

We are so happy that our Jade Rollers are back in-stock. This beautiful, pure jade stone wand is the perfect healing tool to enrich your beauty ritual. Not only does it increase circulation, reduce puffiness...

As the weekend approaches, and Mother's Day falls on a Sunday this year, I can't wait to spend the day with my children and husband at the lake. All I've requested is my mother-in-laws scrumptious...

As we near our launch of Pura Baby and Mommy, I'm forever immersed in two worlds- Pura & Motherhood.

We had the pleasure of collaborating with Florist and local entrepreneur Cory Christopher, behind the beautiful CC Curated floral arrangements and event design services.