Our founder, Lane Edwards, takes us on an intimate journey of her most beloved fall beauty rituals. This is a behind-the-scenes look at how you can combine Pura's potions to create your own customized ritual. 

We sat down with Justine Alyssa from With Justine to discuss her PURA ritual and heritage home renovation. Join us as we take a peek of her dreamy washroom and find out how she incorporates...

The summer can be a particularly busy time of year for many of us, which is why it is especially important to take time for yourself to recharge and enjoy time with your loved ones....

If you have visited our apothecary and perfumery on 124th Street in Edmonton, AB, you may have noticed a cityscape painting on our living room wall. At first glance, this piece of art may come...

As a little girl, I grew up in my grandmother's garden picking peas and inhaling the delicate scents of petunias, lavender, roses and marigolds. I didn't mind squishing my toes into the wet dirt to...

Thoughtful, luxurious gifts await—from delicate gemstone jewellery and all-natural skincare to designer home decor, and buttery leather footwear and accessories (love, us).

We collaborated with our 124th Street neighbours, LUX Beauty Boutique, and their makeup artist, Cassidy Cooper. We also loved working with Justine Ma, founder of Justine Ma Design, as our stunning natural beauty.

It's interesting what brings people together, and how life's unexpected twists, turns and sometimes tragedies inspire us to invest our time in certan aspirations. To dream and build our lives according to our most prolific...

We are so excited to announce Pura's newest ambassador, Mary Beth LaRue. Yoga teacher, goal coach, and co-founder of Rock Your Bliss. Venice Beach based, you'll find Mary Beth riding her bike, browsing farmers markets and spending time with her husband and...