Something so enchanting about a room filled with glass apothecary bottles. Inside of each, an elixir rich with aroma and healing properties, derivative of its own unique natural power.

I always find the New Year refreshing- a time to reflect and think about how I can refine my life and my goals for the upcoming year. It's that reset button I always look forward...

One of Myrah's favourite concoctions is our Mane Mist, handcrafted with roasted sea-shell essence, wild rose water, pink Himalayan sea-salt and witch hazel.

We had the pleasure of having Dallas Curow come into the studio and photograph our potions and creative space. She is a dreamy wedding and portrait photographer who just moved to Edmonton with her husband...

Confession- I'm a recovering serial dater when it comes to my beauty products. I tend to keep around a whole handsome gang of fancy potions, lotions, and mists. I think almost every woman has a...

The heart of conversation centred around the exquisite selection of oils, like bergamot, magnolia, moss, neroli, myrrh, bitter orange, and so on... The unique language that comes along with perfuming began to surface in conversations...

There's something comforting, and oh so divinly ritualistic about beauty secrets that have been passed from generation to generation. Some of the strongest and most fond memories of my mother are how she would take...

Its all looks pretty, and most of it smells lovely too, but what are you really inhaling when you put that lotion or perfume up to your nose? Or better yet, slathering it all over...

What we love so much about our potions is that they're not mass produced in factories in far off lands by people who have absolutely no connection or knowledge of Pura. They're handcrafted right here...