We are so happy to introduce 2016's Pura Ambassador, Briana Lutz, yoga teacher & naturopathic medical student located in New Westminster, British Columbia. She is passionate about connecting with nature, feeding her inner and outer beauty with nutritious...

This Pura collection is perfect for the woman who is sensitive to synthetic-based department store fragrances, and loves the purity of all-natural perfumes and body mists.

We are so happy to introduce 2016's Pura Ambassador, Lisa Holowaychuk, Founder of LIFEBYLEESE, lifestyle & holistic nutrition coach and green beauty enthusiast in Toronto, Canada.

We were given the opportunity to spend the afternoon with Erin Sousa, the fabulous Beauty & Lifestyle Editor of the most glamorous guide to fashion, design, motherhood, and beauty- Glitter Guide and founder of Sparkle...

Something so enchanting about a room filled with glass apothecary bottles. Inside of each, an elixir rich with aroma and healing properties, derivative of its own unique natural power.

I always find the New Year refreshing- a time to reflect and think about how I can refine my life and my goals for the upcoming year. It's that reset button I always look forward...

One of Myrah's favourite concoctions is our Mane Mist, handcrafted with roasted sea-shell essence, wild rose water, pink Himalayan sea-salt and witch hazel.

We had the pleasure of having Dallas Curow come into the studio and photograph our potions and creative space. She is a dreamy wedding and portrait photographer who just moved to Edmonton with her husband...

Confession- I'm a recovering serial dater when it comes to my beauty products. I tend to keep around a whole handsome gang of fancy potions, lotions, and mists. I think almost every woman has a...