The ultimate Pura gift guide full of all-natural green beauty handcrafted with pristine, eco- luxe ingredients and love by our alchemist Christmas elves. Find the ultimate Christmas gift and stocking stuffer items at various price points for...

Put yourself first this busy holiday season and create a Seven Days of Self-Care Countdown to Christmas Advent Calendar with your favourite Pura potions. This is more than a countdown to Christmas, it is a seven day reminder to...

With the dry, cold winter months ahead of us, it is time to start re-evaluating our skincare ritual to soothe away the parched skin woes. In this insider's guide to green beauty, you will discover new ways to use...

To meet the growing demand for Pura Botanicals' green beauty potions, we have opened shoppe in West Edmonton Mall at the RAAS Market! Let us share our journey, team, and new retail space with you. 

We interviewed four very inspiring, local mothers to get some insight into their experience of motherhood, beauty rituals, tender moments with their little ones, and self-care.   

Our founder, Lane Edwards, takes us on an intimate journey of her most beloved fall beauty rituals. This is a behind-the-scenes look at how you can combine Pura's potions to create your own customized ritual. 

We sat down with Justine Alyssa from With Justine to discuss her PURA ritual and heritage home renovation. Join us as we take a peek of her dreamy washroom and find out how she incorporates...

The summer can be a particularly busy time of year for many of us, which is why it is especially important to take time for yourself to recharge and enjoy time with your loved ones....

If you have visited our apothecary and perfumery on 124th Street in Edmonton, AB, you may have noticed a cityscape painting on our living room wall. At first glance, this piece of art may come...