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PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson
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PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

By Lane Edwards

At PURA, we were first drawn to Mamas for Mamas through our involvement in last summer’s Jilly Box. As mother’s ourselves, we were immediately inspired by their mission - to create a community without barriers to raising...
Dopamine Skin Care With PURA Botanicals
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Dopamine Skincare - PURA's Potions To Make You Look And Feel Good

By Lane Edwards

Skincare that can make you look AND feel good? Yes, please! Did you know that PURA’s skincare collection is not only specially formulated with plant-powered skin benefits, but also brimming with textures, colors, and all-natural...
PURA's Top 3 After Sun-care Essentials
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Green beauty Natural skincare Natural skincare antioxidants Natural summer skin Overnight watermelon mask Sustainable skin care

PURA's Top 3 After Sun-care Essentials

By Lane Edwards

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt...
Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Face mask Gemstone face rolling Green beauty Multi-use beauty products Natural antioxidants Natural beauty Natural skincare Natural skincare antioxidants Natural summer skin Naturodetox Organic living Overnight watermelon mask Pura muse Scent therapy Self care Summer detox tips

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

By Lane Edwards

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well...
A Guide To Creating Your Signature Scent At PURA
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A Guide To Creating Your Signature Scent At PURA

By Lane Edwards

Have you ever fancied yourself a perfumer? Or are there particular scents that inspire memories of a beloved friend or relative, an exotic vacation, or a special season in your garden? At PURA, we can...
Psychology of Positive Aging
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The Bright Side Of Growing Older With Author Ellen Heuven

By Lane Edwards

We were grateful to have the chance to interview author and researcher, Ellen Heuven, about her new book - Psychology of Positive Aging - a compilation of interviews with women over fifty. At PURA, Ellen’s...
A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton
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A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

By Lane Edwards

In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is...
Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum
Canadian natural beauty Clean beauty Green beauty Hyaluronic ruby serum Natural antioxidants Natural serum Natural skincare Natural skincare antioxidants Skin barrier Sustainable skin care

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

By Lane Edwards

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key...
PURA's Valentine's Day Gift Guide
All-natural beauty Artist amy dixon Botanical skincare Canadian natural beauty Clean beauty Edmonton gift guide Face mask Gift guide Gift ideas Green beauty Multi-use beauty products Natural antioxidants Natural perfume Natural skincare Natural skincare antioxidants Overnight watermelon mask Shop local Sustainable skin care Valentine's Valentine's day gift guide

PURA's Valentine's Day Gift Guide

By Lane Edwards

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...