PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
Your Guide To Moisturizers & Oils For Ultimate Hydration

Your Guide To Moisturizers & Oils For Ultimate Hydration

During the cold winter months, our thirsty skin often craves extra nourishment and moisturization. With so many products that promise hydrated and glowing skin, it can feel overwhelming. Oftentimes, it’s difficult to know which type...
2022 - A Year In Review

2022 - A Year In Review

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
Favourite Female Founded Finds - Holiday 2022 Edition

Favourite Female Founded Finds - Holiday 2022 Edition

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.
PURA's Enchanted Holiday Gift Guide 2022

PURA's Enchanted Holiday Gift Guide 2022

It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting...
PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

At PURA, we were first drawn to Mamas for Mamas through our involvement in last summer’s Jilly Box. As mother’s ourselves, we were immediately inspired by their mission - to create a community without barriers to raising...
Dopamine Skin Care With PURA Botanicals

Dopamine Skincare - PURA's Potions To Make You Look And Feel Good

Skincare that can make you look AND feel good? Yes, please! Did you know that PURA’s skincare collection is not only specially formulated with plant-powered skin benefits, but also brimming with textures, colors, and all-natural...
PURA's Top 3 After Sun-care Essentials

PURA's Top 3 After Sun-care Essentials

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt...
Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well...