PURA's Holiday Secret Garden Gift Guide

PURA's Holiday Secret Garden Gift Guide

It's that time of year once again and, as usual, we can't wait to release our newest Holiday Gift Guide! Our vision this year centers around the return to mystery and romanticism. We are going...
Beauty Sleep: How Your Evening Skincare Routines Can Transform Your Skin

Beauty Sleep: How Your Evening Skincare Routines Can Transform Your Skin

Getting your ‘beauty sleep’ is an adage that seems as old as time itself, but is it based on a mythical fairytale princess or is there any truth to it? Many researchers and doctors agree...
PURA's Top Three Summer Skincare Tips

PURA's Top Three Summer Skincare Tips

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the...
Empress Eye Cream

Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress...
PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
Your Guide To Moisturizers & Oils For Ultimate Hydration

Your Guide To Moisturizers & Oils For Ultimate Hydration

During the cold winter months, our thirsty skin often craves extra nourishment and moisturization. With so many products that promise hydrated and glowing skin, it can feel overwhelming. Oftentimes, it’s difficult to know which type...
2022 - A Year In Review

2022 - A Year In Review

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
Favourite Female Founded Finds - Holiday 2022 Edition

Favourite Female Founded Finds - Holiday 2022 Edition

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.
PURA's Enchanted Holiday Gift Guide 2022

PURA's Enchanted Holiday Gift Guide 2022

It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting...