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Mother's Day Gift Guide & Message from our Founder, Lane

Mother's Day Gift Guide & Message from our Founder, Lane

By Lane Edwards

Photos by Dallas Curow A Mother's Day Message From the Heart from Our Founder, Lane This year, time has absolutely flown by and we are back in May celebrating one of the most important days...
Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition
Clean beauty Gift guide Gift ideas Natural beauty Self care Valentine's Valentine's day gift guide

Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition

By Lane Edwards

We are hopeful romantics at PURA and we love nothing more than our sensorial rituals. As Valentine's approaches, we are all about pampering ourselves and our loved-ones with our luxurious skincare and most sensuous body...
Lane's Female Founded Holiday Gift Guide 2023
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Lane's Female Founded Holiday Gift Guide 2023

By Lane Edwards

I don’t think any of our true loves are waiting with bated breath for a partridge in a pear tree. But I do know giving and receiving a gift tied with your heartstrings, intended to...
PURA's Holiday Secret Garden Gift Guide

PURA's Holiday Secret Garden Gift Guide

By Lane Edwards

It's that time of year once again and, as usual, we can't wait to release our newest Holiday Gift Guide! Our vision this year centers around the return to mystery and romanticism. We are going...
Beauty Sleep: How Your Evening Skincare Routines Can Transform Your Skin

Beauty Sleep: How Your Evening Skincare Routines Can Transform Your Skin

By Lane Edwards

Getting your ‘beauty sleep’ is an adage that seems as old as time itself, but is it based on a mythical fairytale princess or is there any truth to it? Many researchers and doctors agree...
PURA's Top Three Summer Skincare Tips
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PURA's Top Three Summer Skincare Tips

By Lane Edwards

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the...
Empress Eye Cream
All-natural beauty Botanical skincare Clean beauty Green beauty Natural antioxidants Natural beauty Natural eye cream Natural skincare Natural skincare antioxidants

Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

By Lane Edwards

Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress...
PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy
2023 skincare All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Green beauty Health and wellness Natural beauty Overnight watermelon mask Pura muse Withwendy youtube

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

By Lane Edwards

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
Your Guide To Moisturizers & Oils For Ultimate Hydration
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Your Guide To Moisturizers & Oils For Ultimate Hydration

By Lane Edwards

During the cold winter months, our thirsty skin often craves extra nourishment and moisturization. With so many products that promise hydrated and glowing skin, it can feel overwhelming. Oftentimes, it’s difficult to know which type...