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Sustainable Skin Care - PURA's Local Supply Partnerships

Written By Lane Edwards - January 14 2022

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well as to promote other local businesses like ourselves. Keep reading to learn more about our local suppliers and how they, too, are contributing to a sustainable future for us all. In PURE we trust.

Last Minute PURA Stocking Stuffers

Written By Lane Edwards - December 15 2021

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved ones this holiday season. Oftentimes, its the small things in life that bring so much joy and we hope that PURA can nourish your skin and your senses into the hope of the new year ahead. For those very last minute shoppers, we always have gift cards in-store and online - no wrapping required.

Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

Written By Lane Edwards - December 03 2021

The holiday season is often the busiest time of year - especially when you own and operate a skincare company, have three young children, and an energetic, new puppy dashing about. As such, PURA's founder, Lane Edwards, takes this time of year in stride and understands the importance of slowing down in order to be energized for those moments and activities that nurture lasting memories with her loved ones (and her adorable puppy). Keep reading to learn more about the holiday rituals that keep Lane and her family grounded and refreshed during a very lively, festive season at home.

Lane's Local Loves - Holiday 2021 Edition

Written By Lane Edwards - November 23 2021

PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.

PURA's Natural Beauty Magic Gift Guide 2021

Written By Lane Edwards - November 01 2021

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your list. Shopping local and ethically made has never been more important and we encourage you to give the gift of luxurious, sustainable self-care and beauty essentials this holiday season with PURA Botanicals...and don’t forget to treat yourself too!

The Return of PURA's Beloved Winter's Eve Hand Cream

Written By Lane Edwards - September 30 2021

PURA's beloved hand cream, Winter's Eve, is back for the fall and winter season! The perfect gift for any occasion, Winter's Eve features a complex blend of exquisite ingredients that evoke the warm, bright and enchanting fireside memories of winter. Replenishing the skin's moisture with Vitamin E and coconut oil, this cream is luxurious hand care for the dry fall and winter months. Keep reading to learn more about PURA's most giftable potion...from the story of its inception to the allure of its intoxicating, and natural ingredients...

PURA Beauty Spaces How-To With Holly Baker

Written By Lane Edwards - August 13 2021

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it is in your home where skincare products and self-care rituals find their true place and rhythm. We recently collaborated with HGTV interior design star, Holly Baker, who shares all her wisdom on curating spaces that thoughtfully facilitate and inspire our cherished, everyday beauty rituals. Often, when our self-care potions are both beautifully displayed and readily accessible, the more likely we are to use them -- in Holly’s words, “sometimes pretty spaces inspire us to treat ourselves better”. Keep reading for simple and easy ways to create these ‘beauty spaces’ in your home and life as Holly shares how interior design can both compliment and inspire your self-care rituals.

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

Written By Lane Edwards - July 12 2021

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...

Vibrant Summer Skin Guide From PURA Botanicals

Written By Lane Edwards - June 29 2021

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. At PURA, we have created this comprehensive guide to summer skin so you can enjoy your glowiest summer yet!

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

Written By Lane Edwards - June 10 2021

We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and the entire team at PURA. We are all such big fans of Jillian's aesthetic, outlook on life and philanthropic goals that it has been our absolute pleasure to contribute PURA's bestselling potion to such a sought-after and celebrated subscription box. We invite you to a 'behind-the-scenes' peek in this tell-all blog post interview in which Lane shares PURA's Summer 2021 Jilly Box journey...

The PURA Muse June 2021: Interior Designer Holly Baker

Written By Lane Edwards - June 02 2021

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing on HGTV and A&E interior design programs south of the border, Holly's unique style is both accessible and inspiring to many homeowners. In this blog post, she shares her journey as a designer, how she has pivoted during the current pandemic, and how she endeavours to make every home she works on the very best version of itself possible.

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Written By Lane Edwards - May 19 2021

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

Written By Lane Edwards - April 29 2021

At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

Written By Lane Edwards - March 18 2021

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on the market and tantalize us with a renewed opportunity to help shed any residual winter dullness. Crafted with rose quartz, which symbolizes self-love and helps to stimulate blood circulation, PURA’s Gemstone Roller is both a beautiful and multi-functional modern day beauty tool. Featuring four interchangeable heads that can be easily switched out depending on which roller-head your skin is craving, PURA’s Gemstone Roller is designed for the ultimate at-home spa treatment.

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